floristry

A cohesive brand identity system for 'flori', a floristry or flower delivery service, featuring a minimalist aesthetic with soft blue and red accents. The design employs subtle embossed typography, geometric shapes, and carefully curated photography to create an elegant, modern visual language that balances sophistication with approachability.

The design employs a minimalist, high-contrast aesthetic dominated by a deep, warm red background and a single, dramatic dark floral element. The layout is clean and structured, using white text against the saturated color to create a sophisticated and inviting visual hierarchy.